TRUU by Nature OBLOOM offers Canadian-crafted haircare products with a mission to develop
nature-sourced, clean, green, sustainable and eco-friendly products you can be proud to use.
No more BS about what's going on your scalp, hair, and down the drain... We take pride in
each product – from sourcing local ingredients to the eco-friendly packaging of each item. Simple, effective, natural haircare.
LAUNCH: SPRING 2022
OBLOOM:
RETHINKING ROUTINE.
LOW MAINTENANCE, EXCELLENT RESULTS.
CRAFTED BY NATURE = GOOD FOR THE EARTH.
No more washing your hair daily. No need to brush it either. No shampoo for babies – ever.
No more high-foaming detergents, greasy scalps with dry hair, and for goodness sakes,
NO MORE TOXINS down the drain. We stand strong on using the most natural ingredients we can source because it matters. [Learn more about our Mission]
Just like nature
intended it to be
NATURE-SOURCED INGREDIENTS
Plant-based simplicity
From our unique powder-to-foam shampoos that you can conveniently take camping or on your next trip (just add your own water!) to our 2-in-1 luxurious conditioning shampoo bars, our products feature high-quality, plant-based ingredients.
You won't find any "polysorbates" "copolymers" or "silicones" here!
Only naturally-sourced alternatives that WORK.
POWDER TO FOAM shampoo
Add your own water, mix, wash.
Clean + healthy hair, without the toxins and massive plastic bottles.
– Perfect for travelling, camping
and for the eco-conscious!
CONDITIONING
SHAMPOO BARS
Who's got the time for shampoo AND conditioner? Our 2-in-1 shampoo and conditioner in a bar are crafted with the most beautiful nature-derived ingredients that nourish your hair and soothe your scalp – for clean, moisturized, shiny hair.
Nature-sourced Ingredients
Every ingredient in our OBLOOM haircare line has been carefully selected to be
as-natural-as-possible, and there are tons of gorgeous botanicals in each product, including:
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Cold-pressed oils that act like silicone alternatives and protect your hair
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Vitamins and minerals that strengthen scalp follicles and rebuild strength
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Natural clays that gently cleanse without stripping your skin's natural protective oils and barriers
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Extracts from seeds, fruits, leaves, roots, they all serve a purpose and are not just "thrown into the mix" as a marketing gimmick... No siree!
“Wow, amazing that I can take this powder, add some water, and clean my hair with it! It's beautiful! Perfect for travelling!”
MIA, ontario
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Why it matters
"Like many people, I was curious about what goes into making a natural shampoo or a beautiful conditioner. The more I dug into the ingredients of the so-called natural products I was already using, the more I became frustrated at the warnings about their long-term use and possible damaging effects on my scalp..."
(by Suzanne, Founder + CEO – read more)
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