INSPIRED by nature,
good for the earth
TRUU by Nature's OBLOOM haircare products are crafted with clean, sustainable and eco-friendly ingredients you can be confident to use.
No more BS about what's going on your scalp, hair, and down the drain. We take pride in
each product – from each precious locally-sourced ingredient to our eco-friendly packaging.
Simple, effective, natural haircare.
LOW MAINTENANCE, EXCELLENT RESULTS, no bs
No more washing your hair daily. No high-foaming detergents, greasy scalps with dry hair, and for goodness sakes, NO MORE TOXINS down the drain.
We stand strong on using the most natural ingredients we can source because it matters.
[Learn more about our Mission]
From our unique concentrated powdered shampoos (just add your own water!) to the luxurious simplicity of our eco 2-in-1 shampoo bars, our products feature fantastic plant-based ingredients. You won't find any "polysorbates" dimethicones or cyclomethicone here! Only naturally-sourced alternatives that WORK and respect our planet.
POWDER TO FOAM shampoo
Add your own water, mix, wash.
Clean + healthy hair, without the toxins and unethical plastic bottles.
– Perfect for travelling, camping
and for the eco-conscious!
Who wants an amazing shampoo AND conditioner in one? OBLOOM shampoo bars are crafted like no others are – to nourish your hair and soothe your scalp.
Every ingredient in the OBLOOM haircare line has been carefully chosen, and there are tons of gorgeous botanicals in each product:
Cold-pressed oils that act like natural silicone alternatives and protect your hair
Vitamins and minerals that strengthen scalp follicles and rebuild strength
Clays that cleanse gently without stripping your skin's natural protective oils and barriers
Extracts from seeds, fruits, leaves, roots – all serve a purpose and are not just
"thrown into the mix" drop by drop as marketing gimmicks... No siree!
“Wow, amazing that I can take this powder, add some water, and clean my hair with it! It's beautiful! Perfectly light for travelling!”
Why it matters.
"Like many people, I was curious about what goes into making a natural shampoo or a beautiful conditioner. The more I dug into the ingredients of the so-called natural products I was already using, the more I became frustrated at the warnings about their long-term use and possible damaging effects on my scalp..."
(by Suzanne, Founder + CEO – read more)
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