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Our subscribers received our newsletter debunking some very curious skincare trivia, including "pores don't open and close like doors" and "you cannot shrink pores".

(Plus, they also received a special discount on our products... have you subscribed yet?)

So now, let's debunk 10 of the most commonly asked haircare myths.

cold water against frizz is an old fable.
No need to freeze! Cold water does not magically impart shine.

Although many myths start out being old wives' tales because we just didn't know as much back then as we do now, or whether they were invented as a fearmongering way to get your attention, many myths continue – especially online – so let's get to it and debunk:

1. MYTH: Cold water makes hair shinier

Yes, cold water can cause the cuticle to contract temporarily, smoothing down its shingle-like scales and creating a smoother surface. However, while a cold rinse might provide a temporary boost in shine (we're talking 10 minutes or so), the effects are short-lived.

When hair is exposed to cold water, the cuticle can contract, leading to a temporary tightening or closing of the scales that make up the cuticle.

So yes, sort of, cold water can cause these cuticle scales to tighten and lie more flatly, which, in turn, may contribute to a smoother surface and increased light reflection, creating the appearance of shinier hair – but if you want your hair to have a shinier appearance then use a hair conditioner or leave-in conditioner, which will do it much more effectively for a longer-lasting result (that's what they're designed to do).

2. MYTH: Hair can repair itself

Hair itself can't repair damage in the same way living tissues do. Once hair is damaged, particularly when it comes to split ends or other structural issues, the damage is irreversible. Hair is made up of a protein called keratin, and unlike living cells, it lacks regenerative capabilities.

However, you can take steps to minimize further damage and improve the overall health of your hair. Regular trims, using nourishing and moisturizing hair care products, like the ones we create, can improve the appearance and manageability of damaged hair. A healthy diet, proper hydration, and avoiding excessive heat styling or chemical treatments also contribute to the overall well-being of your hair. While you can't magically "repair" damaged hair, you can certainly promote its health and prevent additional harm.

3. MYTH: Trim your hair for faster growth

Trimming your hair doesn't directly influence its growth rate. Hair growth primarily occurs at the scalp, and trimming the ends doesn't affect the hair follicles in the scalp. However, regular trims can contribute to the appearance of faster-growing, healthier hair by getting rid of split ends and breakage.

When hair ends split, the damage can travel up the hair shaft, leading to more significant breakage and potentially slowing down the perceived growth. By trimming regularly, you maintain the integrity of your hair, preventing damage and creating the illusion of faster growth.

4. MYTH: Spritz water onto your hair to defy frizz

By lightly misting water onto your hair, you're providing a quick dose of hydration, which can help smooth the cuticle and reduce frizz temporarily. However, it's essential to note that this effect is not a long-term solution, and the impact might be temporary, especially in humid conditions. What's more, too much water penetrating the hair can cause hydral fatigue (constant stretching and releasing) which can weaken the hair and cause breakage.