Why it matters.






I raise butterflies! Follow on Instagram to see my updates!
Meet SUZANNE
My journey began when I got sick and tired of washing my hair daily and having less than pleasant results. My hair was always dry, frizzy, stringy and fragile, regardless of which "natural" shampoos I used. How frustrating!!
I just HATED having to spend money on crappy products, only to have the same horrible results as before. Plus, being the eco-warrior that i am, the toxic ingredients were a big turn-off.
I aimlessly searched for more natural alternatives, with no luck.
As a passionate (and stubborn) woman, I enrolled in my first course at Formula Botanica so that I could really learn what makes hair grow healthy, what's so important about the scalp, and how to make natural formulations.
I learned about the biology and chemistry involved in healthy hair and skin – there's so much more to it than you'd imagine!
Now as a Certified Formulator, I can confidently share the products I have developed – they are naturally efficient, eco, and crap-free, something I am so proud of!
Our bodies are worth it, and I'm determined to continue developing TRUU-ly natural products for everyone, including your babies, your pets, your beards, lashes, and anything that is hair-related! Stay tuned... you may even see some beautiful skin products coming out in the near future (wink wink!).
Thank you for shopping and supporting us amazing artisan formulators!
~Suzanne
Suzanne Soto-Davies
Owner + CEO
--> Learn more about my journey and a whole
lot of interesting stuff by reading the
[BLOG].
