Why it matters.

My journey began when I got sick and tired of washing my hair daily and having less than pleasant results.  My hair was always dry, frizzy, stringy and fragile, regardless of which "natural" shampoos I used. How frustrating!!

 

I just HATED having to spend money on crappy products, only to have the same horrible results as before. Plus, being the eco-warrior that i am, the toxic ingredients were a big turn-off. 
I aimlessly searched for more natural alternatives, with no luck.

 

As a passionate (and stubborn) woman, I enrolled in my first course at Formula Botanica so that I could really learn what makes hair grow healthy, what's so important about the scalp, and how to make natural formulations. 

I learned about the biology and chemistry involved in healthy hair and skin – there's so much more to it than you'd imagine! 

​

Now as a Certified Formulator, I can confidently share the products I have developed – they are naturally efficient, eco, and crap-free, something I am so proud of! 

 

Our bodies are worth it, and I'm determined to continue developing TRUU-ly natural products for everyone, including your babies, your pets, your beards, lashes, and anything that is hair-related! Stay tuned... you may even see some beautiful skin products coming out in the near future (wink wink!). 

 

Thank you for shopping and supporting us amazing artisan formulators!

 

​

~Suzanne

Suzanne Soto-Davies

Owner + CEO

​

​

​

--> Learn more about my journey and a whole

       lot of interesting stuff by reading the

       [BLOG].