Why it matters.

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TRUU raising monarchs
TRUU raising swallowtails

I raise butterflies! Follow on Instagram to see my updates! 


My journey began when I got sick and tired of washing my hair daily and having less than pleasant results.  My hair was always dry, frizzy, stringy and fragile, regardless of which "natural" shampoos I used. How frustrating!!


I just HATED having to spend money on crappy products, only to have the same horrible results as before. Plus, the toxic ingredients were a big turn-off and (being the eco-warrior that I am!) I aimlessly searched for more natural alternatives... with no luck.


As a passionate (and stubborn) gal, I enrolled in my first course at Formula Botanica so that I could really learn what makes hair grow healthy, what's so important about the scalp, 

and how to make natural formulations.  I learned about the biology and chemistry involved in healthy hair and skin – there's so much more to it than you'd imagine! 

Now as a Certified Formulator, I can confidently share the products I have developed – they are naturally efficient, eco, and crap-free, something I am so proud of! 


Our bodies are worth it, and I'm determined to continue developing TRUU-ly natural products for everyone, including your babies, your pets, your beards, lashes, and anything that is hair-related! Stay tuned... you may even see some beautiful skin products coming out in the near future (wink wink!). 


Thank you for shopping and supporting us amazing artisan formulators!



Suzanne Soto-Davies

Owner + CEO

--> Learn more about my journey and a whole

       lot of interesting stuff by reading the



Why the bee? Because without bees we wouldn't have 85% of what we eat. Protecting the bees and their food source is part of our ethos.